https://yinjieshi.com Yinjie Shi Sun, 12 Jan 2025 01:25:56 +0000 https://yinjieshi.com en https://yinjieshi.com/Home-Page Mon, 27 Feb 2023 16:02:59 +0000 Yinjie Shi https://yinjieshi.com/Home-Page YINJIE&nbsp;is a product designer, transforming information into strategic action&nbsp;and persuasive stories.&nbsp; https://yinjieshi.com/Cashly Sun, 12 Jan 2025 01:25:56 +0000 Yinjie Shi https://yinjieshi.com/Cashly <img width="29757" height="15636" width_o="29757" height_o="15636" data-src="https://freight.cargo.site/t/original/i/f27c353f5a20f2803d501ac0b67e31e6e26278cec492f583837e935a8b38b96f/Frame-2087325954-1.jpg" data-mid="224616242" border="0" src="https://freight.cargo.site/w/1000/i/f27c353f5a20f2803d501ac0b67e31e6e26278cec492f583837e935a8b38b96f/Frame-2087325954-1.jpg" /> CASHLY A PERSONAL FINANCE MANAGEMENT TOOL&nbsp; Overview&nbsp; Cashly is a personal finance management application designed to provide personalized guidance tailored to each user's unique financial situation. The goal is to help build healthy budgeting habits and reduce the stress of managing short- and long-term finances. Duration2 months (10 / 2024 - 12 / 2024) Scope UI Frame Design | UX Research | Wireframing | Rapid Prototyping | Strategy Tools Figma Figjam&nbsp; Jira&nbsp; Role Team Lead | UX Researcher &amp; Designer (Team of 3) [The Ask] SIMPLIFYING FINANCIAL PLANNING AND INDEPENDENCE FOR YOUNG PROFESSIONALS When transitioning into early career stages, the workforce comes with financial responsibilities and challenges — where young professionals voiced on having difficulty managing spending, finances, and relationships with money. Our goal was to determine the best level of tools that provide spending visibility, categorization, and payment tracking to identify savings opportunities and improve finance management. &nbsp; <img width="11703" height="6544" width_o="11703" height_o="6544" data-src="https://freight.cargo.site/t/original/i/7073df63234f1d2db949cbcc44b35fcbeb06e96ed6393f645fd523521f75016e/Hero-Shot-1.jpg" data-mid="227416590" border="0" src="https://freight.cargo.site/w/1000/i/7073df63234f1d2db949cbcc44b35fcbeb06e96ed6393f645fd523521f75016e/Hero-Shot-1.jpg" /> [Measuring Success]Our designs resulted in 25% reduction in financial stress levels, a 30% increase in financial decision-making awareness, and improved user sentiment. Although user research validated our solution, here are the key long-term metrics I would track if in production: <img width="9392" height="1562" width_o="9392" height_o="1562" data-src="https://freight.cargo.site/t/original/i/5e9d5e93fd304bc87044c84e47be218af690131741267ef9461c7bb8c4fa3d28/Frame-2087325966-3.png" data-mid="227019254" border="0" src="https://freight.cargo.site/w/1000/i/5e9d5e93fd304bc87044c84e47be218af690131741267ef9461c7bb8c4fa3d28/Frame-2087325966-3.png" /> [Solution Highlights] Financial Summary Flexible data visualization to help users understand spending patternsProvided deeper breakdowns by category-specific allocationsEnabled multiple visualization modes to accommodate different user preferences <img src="https://files.cargocollective.com/c1768764/Recording-2026-03-12-at-01.07.24.gif" style="width:100%; height:100%; object-fit:cover; object-position:center;"> <img src="https://files.cargocollective.com/c1768764/Recording-2026-03-12-at-01.10.43.gif" style="width:100%; height:100%; object-fit:cover; object-position:center;"> Cash Flow Management Focused on making cash flow visible and emotionally understandable rather than abstract numbersAllowed users to view cash flow trends across different time periodsHelp users identify spending patterns and opportunities to improve financial habits Financial Vision Personalized financial guidance and on-demand explanationsAnswered financial questions instantly through an AI chat interfaceProvided tailored advice on allocating funds across spending and savings categories <img src="https://files.cargocollective.com/c1768764/Screen-Recording-2026-03-12-at-5.05.30-AM.gif" style="width:100%; height:100%; object-fit:cover; object-position:center;"> [Problem]Where Did My Money Go? Where Should My Money Go? <img width="1733" height="1296" width_o="1733" height_o="1296" data-src="https://freight.cargo.site/t/original/i/99702327198032c608dfa949e16465cf02368cfea51328a168fac828f98e355d/Frame-2087325994.png" data-mid="245923954" border="0" src="https://freight.cargo.site/w/1000/i/99702327198032c608dfa949e16465cf02368cfea51328a168fac828f98e355d/Frame-2087325994.png" /> Out of school at your first job as a young professional, you likely: Want to keep track of spendingAre contributing to a company 401KHave some student loans and/or a car loan Are sitting on some cash in your savings account that you’ve dutifully squirreled away over the past few months at your salaried job. PROBLEM STATEMENTHow might we assist individuals transitioning into the early career stage to manage personal financial independency and to optimize spending needs and habits? [User Research] Diving into Personal Financial Stories &amp; InsightsMy team and I conducted in-depth interviews in 7 days with 6 individuals across a variety of professional industries, from&nbsp;21 yrs old(&lt;1 year of professional experience) to 28(5+ years of professional experience). We explored with 18 open-ended questions including&nbsp;how they currently manage their personal finances, the challenges they face, and their preferences regarding budgeting tools. &nbsp; Competitor Voice of Customer (VOC) Reviews Constructing Cashly’s position in the market, I ventured out and conducted analysis of current competitors in the categories of budgeting and micro-investing. <img width="9392" height="5232" width_o="9392" height_o="5232" data-src="https://freight.cargo.site/t/original/i/76af8c18f9c6d9d977fcd80d1b9d0c5e429e4dd392fa9ffffb269d5e5d5ccba4/Frame-2087325963-4.png" data-mid="226260122" border="0" src="https://freight.cargo.site/w/1000/i/76af8c18f9c6d9d977fcd80d1b9d0c5e429e4dd392fa9ffffb269d5e5d5ccba4/Frame-2087325963-4.png" /> [Managing Requirements] Marking the key design objectives, our design focused on the following: <img width="14088" height="5085" width_o="14088" height_o="5085" data-src="https://freight.cargo.site/t/original/i/c1ee0f7373219da2d576e48c6ccc7995346c20117b948ecf47749a1738966829/Interview-Highlight-3.jpg" data-mid="227274902" border="0" src="https://freight.cargo.site/w/1000/i/c1ee0f7373219da2d576e48c6ccc7995346c20117b948ecf47749a1738966829/Interview-Highlight-3.jpg" /> [Finding Synthesis] Feature Prioritization Matrix Before diving into our design process, we practiced divergent and convergent thinking to develop feature categorization based on the 2 user groups we have, existing feature evaluations and interview findings. &nbsp; <img width="4836" height="2500" width_o="4836" height_o="2500" data-src="https://freight.cargo.site/t/original/i/166d4c9dcd1c079221558a57d4eea38e34c7e8708d11b1b100839021620af29a/Site-Map.jpg" data-mid="224716441" border="0" src="https://freight.cargo.site/w/1000/i/166d4c9dcd1c079221558a57d4eea38e34c7e8708d11b1b100839021620af29a/Site-Map.jpg" /> Information ArchitectureBased on the top product features from brainstorming, we structured the IA with the information hierarchy: 1. Prioritize user intentions: Financial Goals, Budget Adjustments, Spending Awareness. 2. Condense financial content and data, drawing attention to overview metrics and spending habit evaluations.&nbsp; <img width="12709" height="5622" width_o="12709" height_o="5622" data-src="https://freight.cargo.site/t/original/i/4abaf9d99ca5846ac89cd66b6430b660ee8c12da17def8fb074b07046a438d5c/Site-Map.png" data-mid="225937036" border="0" src="https://freight.cargo.site/w/1000/i/4abaf9d99ca5846ac89cd66b6430b660ee8c12da17def8fb074b07046a438d5c/Site-Map.png" /> [Meet the Target User] These were the two (2) advertiser personas I identified with certain spending behaviors, financial needs and desires we were targeting at. For the usability testing piece, it was crucial for me to assess whether or not the page was accessible for customers with varying degrees of financial knowledge. I also used it when re-pivoting our design decisions. <img width="3208" height="2408" width_o="3208" height_o="2408" data-src="https://freight.cargo.site/t/original/i/151e278fc177a24fcb3dde925c2708031e088ec7caf97536c54ee3bdd2801e1f/Persona--2.jpg" data-mid="224708629" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/151e278fc177a24fcb3dde925c2708031e088ec7caf97536c54ee3bdd2801e1f/Persona--2.jpg" /> <img width="3208" height="2408" width_o="3208" height_o="2408" data-src="https://freight.cargo.site/t/original/i/3bfb62dce36dcd4f7da463bed5800075d4d1ac6304b88fbf7b30c388b0a2386d/Persona--1.jpg" data-mid="224708628" border="0" src="https://freight.cargo.site/w/1000/i/3bfb62dce36dcd4f7da463bed5800075d4d1ac6304b88fbf7b30c388b0a2386d/Persona--1.jpg" /> [Wireframes and Usability Testing] Zoning in on the Foundational Cash Flow We designed iterations of the 3 core pillars: Financial Goals, Budgeting Planning, Cash Flow and practived usability testing on 5 volunteers. The final comparison result deck can be found here <img width="11038" height="5952" width_o="11038" height_o="5952" data-src="https://freight.cargo.site/t/original/i/849ce7668ccbb48e303f013980175ae45cd25c54d500ac8834402941f0d063da/Usability-Testing-3.jpg" data-mid="227416010" border="0" src="https://freight.cargo.site/w/1000/i/849ce7668ccbb48e303f013980175ae45cd25c54d500ac8834402941f0d063da/Usability-Testing-3.jpg" /> A data-driven upsell <img width="11038" height="5952" width_o="11038" height_o="5952" data-src="https://freight.cargo.site/t/original/i/e2b1d4751c30f6c8077771fb71d7c9549c60ccbd1b6bff5d1846d1ea6167b873/Usability-Testing-2-2.jpg" data-mid="227416011" border="0" src="https://freight.cargo.site/w/1000/i/e2b1d4751c30f6c8077771fb71d7c9549c60ccbd1b6bff5d1846d1ea6167b873/Usability-Testing-2-2.jpg" /> See their money moving From research, we knew that emotional connection and awareness to spending was crucial. Our final iteration also adopted a dynamic "cash flow" animation to simulate users tangible feeling of spending physical money. <img width="5249" height="5339" width_o="5249" height_o="5339" data-src="https://freight.cargo.site/t/original/i/8611534d78738d8978bb1972669fd528fac23206d49ebf522241be17334027b5/Frame-2087325977.jpg" data-mid="227416022" border="0" src="https://freight.cargo.site/w/1000/i/8611534d78738d8978bb1972669fd528fac23206d49ebf522241be17334027b5/Frame-2087325977.jpg" /> https://yinjieshi.com/CrunchT-Beryl-Consulting-Group-Internship Sun, 15 Sep 2024 01:34:36 +0000 Yinjie Shi https://yinjieshi.com/CrunchT-Beryl-Consulting-Group-Internship <img width="1962" height="1104" width_o="1962" height_o="1104" data-src="https://freight.cargo.site/t/original/i/a55e21a6976609a01f126044d413b751472e9e9f34c9eb4a6a1d061a2f7b70aa/Logo.jpg" data-mid="218078849" border="0" src="https://freight.cargo.site/w/1000/i/a55e21a6976609a01f126044d413b751472e9e9f34c9eb4a6a1d061a2f7b70aa/Logo.jpg" /> CRUNCHTEA AI-POWERED RECRUITMENT PLATFORM Overview&nbsp; Beryl Consulting Group is a hedge fund advisory firm that owns/operates a technology unit and a global alternative investment conference. As a Product Design intern at Beryl, I was tasked to create the end-to-end design of a ventured project, an online recruiting platform tailored to the needs of employers. The goal was to create more efficient hiring process and improve candidate experience. Duration3 months (06 / 2022 - 09 / 2022) Scope UI Frame Design | UX Research | Wireframing | Rapid Prototyping | Strategy Tools FigmaAdobe Suite&nbsp; Role Product Designer [The Ask] Streamlining Talent Acquisition for Small to Midsize Entriprises The focus was on helping organizations streamline the hiring process, attract top talent, and enhance recruiting decision-making. Our team devised a concise problem statement: How can we enhance personalized automation and data-driven talent search to optimize the matchmaking experience? &nbsp; <img width="1640" height="1100" width_o="1640" height_o="1100" data-src="https://freight.cargo.site/t/original/i/82c972e52cbfe58f1358f757b56f28c4de722c46015b0933c181ec035a293971/Dashboard-1.png" data-mid="219175525" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/82c972e52cbfe58f1358f757b56f28c4de722c46015b0933c181ec035a293971/Dashboard-1.png" /> [Context] Breakdown of Talent Acquisition Process By addressing each phase of talent acquisition process, it helps our team to clarify what specific metrics to track for optimizing efficiency. This guides the future framework of the product we choose to make and prioritize.&nbsp; <img width="3735" height="560" width_o="3735" height_o="560" data-src="https://freight.cargo.site/t/original/i/293dfb8e1adaa119df1c7c71e5905efefd33d7143f7b27bed6ec9e8da83f6e58/Asset-13_4x-1-1.jpg" data-mid="219265213" border="0" src="https://freight.cargo.site/w/1000/i/293dfb8e1adaa119df1c7c71e5905efefd33d7143f7b27bed6ec9e8da83f6e58/Asset-13_4x-1-1.jpg" /> [Problem] A Competitive Hiring Market For SME Companies Faced Talent Shortages SMEs are struggling to access the talent pool they need, with 75% of employers reporting difficulties in filling roles, a trend that is on the rise. (* Source: ManpowerGroup) <img width="2835" height="918" width_o="2835" height_o="918" data-src="https://freight.cargo.site/t/original/i/b9091a781a7ad4078b5ae26712f8c1036ff554d87d3f233fbb6cb26b7fe9e542/Frame-8.png" data-mid="219389518" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b9091a781a7ad4078b5ae26712f8c1036ff554d87d3f233fbb6cb26b7fe9e542/Frame-8.png" /> Poor Hiring Pipeline Owners and managers often take on multiple roles that limits their capacity to focus on hiring. Only 1 in 10 midsized business owners are fully confident they have the tools for effective talent management. (* Source: ADPMediaCenter) <img width="1784" height="249" width_o="1784" height_o="249" data-src="https://freight.cargo.site/t/original/i/af5d56dbcdd20b6200343577a6258ce21dfeabcee62f0b59e58d72fd982737ad/Frame-10-1.png" data-mid="219790643" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/af5d56dbcdd20b6200343577a6258ce21dfeabcee62f0b59e58d72fd982737ad/Frame-10-1.png" /> [Discovery Research] Examining Job Search Recruitment Services Market through User Interview Analytics&nbsp;Analyzing the candidate match-making experience, my team conducted both virtual and in-person interviews. Through these interviews, I gain insights of recruiting behaviors, common themes and provided a framework for our persona development and competitive analysis. <img width="6434" height="1390" width_o="6434" height_o="1390" data-src="https://freight.cargo.site/t/original/i/02e0be3a59b51d5c8cba715394b01eee90c711a1caa02d57500a7b50890e3ed3/Frame-12.png" data-mid="219904665" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/02e0be3a59b51d5c8cba715394b01eee90c711a1caa02d57500a7b50890e3ed3/Frame-12.png" /> <img width="4299" height="1904" width_o="4299" height_o="1904" data-src="https://freight.cargo.site/t/original/i/1961a72ebc4d8618c42bb7889c84ba3de3573cbf67c49c8c11563eafc575f9c8/Frame-1519-1.png" data-mid="220105149" border="0" src="https://freight.cargo.site/w/1000/i/1961a72ebc4d8618c42bb7889c84ba3de3573cbf67c49c8c11563eafc575f9c8/Frame-1519-1.png" /> [Research Takeaway] A need for Automated Tools that Suggest Optimal Recruitment Solution 1. Recruiters need in depth talent search functions and&nbsp; tools that provides guidance. 2. Recruiters rely on a comprehensive view of recruiting data to manage the hiring process and source candidates. 3. Recruiters want to see up to date job board and applicant information. [Emphasize the Target User] "Finding the right compile groups of tools for a hiring can sometimes be a long and tricky process."<img width="3917" height="1373" width_o="3917" height_o="1373" data-src="https://freight.cargo.site/t/original/i/7a21a7deb118e5cb5a9609c65bb4c297468f4de39fb834a3f8787ee9a049b93a/Frame-1625-1.png" data-mid="220108413" border="0" src="https://freight.cargo.site/w/1000/i/7a21a7deb118e5cb5a9609c65bb4c297468f4de39fb834a3f8787ee9a049b93a/Frame-1625-1.png" /> [Business Mission and Process Flow]We Succeed when Our Recruiters Succeed Mission | ServicesOur platform connects top talent with employers through customizable, end-to-end algorithms solutions that handle routine tasks. <img width="1680" height="406" width_o="1680" height_o="406" data-src="https://freight.cargo.site/t/original/i/34a6e7e12be3ab2f6cda4e003afc8afcb4a4078c25791903f600d523997b48f6/4-1.png" data-mid="224769557" border="0" src="https://freight.cargo.site/w/1000/i/34a6e7e12be3ab2f6cda4e003afc8afcb4a4078c25791903f600d523997b48f6/4-1.png" /> <img width="1500" height="390" width_o="1500" height_o="390" data-src="https://freight.cargo.site/t/original/i/a7276d57a6e3384ea704e336a32e993a948880e37d5ab8beb5daa39a32668c45/6.png" data-mid="224769554" border="0" src="https://freight.cargo.site/w/1000/i/a7276d57a6e3384ea704e336a32e993a948880e37d5ab8beb5daa39a32668c45/6.png" /> Business Models &amp; Process Flow <img width="1922" height="2661" width_o="1922" height_o="2661" data-src="https://freight.cargo.site/t/original/i/4f8e3e2391c2428e3e9dc40c3738c0762e5dde4ce709d7d26f32cb26c5162be9/Asset-18_4x-1-1.png" data-mid="220095597" border="0" src="https://freight.cargo.site/w/1000/i/4f8e3e2391c2428e3e9dc40c3738c0762e5dde4ce709d7d26f32cb26c5162be9/Asset-18_4x-1-1.png" /> CrunchTea vs. Other&nbsp;Recruitment Platforms <img width="1346" height="777" width_o="1346" height_o="777" data-src="https://freight.cargo.site/t/original/i/6a2764e56609fc606f13cc5173e2429d51e0b919afde3f92256686c64e4022b2/5-2.png" data-mid="224769687" border="0" src="https://freight.cargo.site/w/1000/i/6a2764e56609fc606f13cc5173e2429d51e0b919afde3f92256686c64e4022b2/5-2.png" /> [Building from Discovery] Iterate with Knowledge from My Research Revise the Original Wireframe Flow and User Testing Feedback <img width="17454" height="5894" width_o="17454" height_o="5894" data-src="https://freight.cargo.site/t/original/i/1c2d47fb2c3edf4fc89e78fb895985df5f2eb13bf07c627979d06bfc45521fce/Original-Iterations-1.png" data-mid="220105427" border="0" src="https://freight.cargo.site/w/1000/i/1c2d47fb2c3edf4fc89e78fb895985df5f2eb13bf07c627979d06bfc45521fce/Original-Iterations-1.png" /> Develop Further with Several Iterations <img width="8727" height="4530" width_o="8727" height_o="4530" data-src="https://freight.cargo.site/t/original/i/d2066f7edbb2778748e6e197f99bbab5fabdc651bc5d8a17363516c7ab8cc95c/User-Testing-1.png" data-mid="220105429" border="0" src="https://freight.cargo.site/w/1000/i/d2066f7edbb2778748e6e197f99bbab5fabdc651bc5d8a17363516c7ab8cc95c/User-Testing-1.png" /> [Final Solution] Despite tight timelines and content constraints, I improved my subsequent designs based off of design team suggestions,&nbsp;stakeholder feedback and&nbsp;consultations with developers. &nbsp; LANDING PAGE <img width="2345" height="901" width_o="2345" height_o="901" data-src="https://freight.cargo.site/t/original/i/5798e56a7de99a373e28af5496eff569b854ad926c93e57d32e4b0252a50d26b/Frame-1605.jpg" data-mid="220075468" border="0" src="https://freight.cargo.site/w/1000/i/5798e56a7de99a373e28af5496eff569b854ad926c93e57d32e4b0252a50d26b/Frame-1605.jpg" /> SIGN IN/UP <img width="2345" height="900" width_o="2345" height_o="900" data-src="https://freight.cargo.site/t/original/i/3d8b9c15f58756cf6186b629790eadfe6d3d893db38f9a538783b3a9fd4728af/Frame-1606.png" data-mid="220075469" border="0" src="https://freight.cargo.site/w/1000/i/3d8b9c15f58756cf6186b629790eadfe6d3d893db38f9a538783b3a9fd4728af/Frame-1606.png" /> DASHBOARD <img width="2345" height="900" width_o="2345" height_o="900" data-src="https://freight.cargo.site/t/original/i/b09de4038576a14efd929483d74358476437e76ea9d4fe7510d38e8452fa15a7/Frame-1609.jpg" data-mid="220075472" border="0" src="https://freight.cargo.site/w/1000/i/b09de4038576a14efd929483d74358476437e76ea9d4fe7510d38e8452fa15a7/Frame-1609.jpg" /> CANDIDATE TRACKING<img width="2362" height="1014" width_o="2362" height_o="1014" data-src="https://freight.cargo.site/t/original/i/dde5f8694061340da78fd3e8812725dc2ac8d707afbf1e521e79348601c39db9/Frame-1608.jpg" data-mid="220075471" border="0" src="https://freight.cargo.site/w/1000/i/dde5f8694061340da78fd3e8812725dc2ac8d707afbf1e521e79348601c39db9/Frame-1608.jpg" /> JOB POSTING <img width="2345" height="1995" width_o="2345" height_o="1995" data-src="https://freight.cargo.site/t/original/i/4ccc5c9a4da595a0c2f32e9faf888e9f619e176804daa0ce835b7240791fec65/Frame-1607.png" data-mid="220075470" border="0" src="https://freight.cargo.site/w/1000/i/4ccc5c9a4da595a0c2f32e9faf888e9f619e176804daa0ce835b7240791fec65/Frame-1607.png" /> [Brand Identity]<img width="2844" height="1498" width_o="2844" height_o="1498" data-src="https://freight.cargo.site/t/original/i/f7bda7f95f7b799a61454eb33fe90dd07cd01638e2715a3d7dae91c4f928af7b/Brand-Identity.png" data-mid="220083258" border="0" src="https://freight.cargo.site/w/1000/i/f7bda7f95f7b799a61454eb33fe90dd07cd01638e2715a3d7dae91c4f928af7b/Brand-Identity.png" /> [Reflections] What I Learned 1. Prioritize End-User Experience on a Strict TimelineWith stakeholder meetings taking place every week, it gave me the opportunity to make constant adjustments to real-time insights, enabling more informed design decisions. 2. Be a Proactive Team Player I learned to do continuous learning and adapting working with developers. With the help of product managers and lead designer, I created scalable designs that resolved user paint points and edge cases. https://yinjieshi.com/About-1 Mon, 27 Feb 2023 19:10:17 +0000 Yinjie Shi https://yinjieshi.com/About-1 <img width="735" height="923" width_o="735" height_o="923" data-src="https://freight.cargo.site/t/original/i/99290b3fa5d874bebc821942236dba9eb1994d1af218281a53511b3e6a923f8d/Mask-group.png" data-mid="217571490" border="0" src="https://freight.cargo.site/w/735/i/99290b3fa5d874bebc821942236dba9eb1994d1af218281a53511b3e6a923f8d/Mask-group.png" /> Hi, I am Cathy. [ prod-uhkt dih-zahy-ner ] I am a Brand, Digital Experience, and Product Designer based in Ann Arbor. I am currently studying Master of science in Information at University of Michigan. As an enthusiastic designer, I believe in bridging technology and design with human to amplify user experience across VR and product design. I am driven by crafting innovative and harmonious designs for intuitive experiences through qualitative user research.&nbsp; From a third cultural background, as a Czech born and raised Chinese, I appreciate the diversity in culture, interpretation of forms, patterns, and aesthetics. I aspire to bring forward the natural senses and qualities of a design to the audiences. You can reach me on LinkedIn or via yinjies@umich.edu. ︎︎︎ Experience &nbsp; User Experience DesignerOptiSwing LLC.&nbsp; User Experience Design InternIntercontinental Exchange (ICE) / New York Stock ExchangeDesign and Technology ConsultantStephen M. Ross School of BusinessCreative Technologist Resident THE GIANT ROOM &nbsp; Product Design Intern LIAIGRE IncUI/UX Design Intern The Beryl Consulting Group LLC Sep 2025 - Present May 2025 - Aug 2025 Aug 2024 - Apr 2025 Aug - May 2024 Aug - Oct 2023 Mar - Sept 2022 Education University of Michigan | Master of Science in InformationUser Centered Agile DevelopmentHuman Computer InteractionParsons School of Design | BFA Product Design Minor in Communication Design, Dean’s List Expected April 2026 2019 - 2023 Design &amp; ResearchFigma Adobe Creative Suite InVision Webflow Technology StackHTML/CSS C# (Unity, Arduino) Python JavaScript <img width="1488" height="1488" width_o="1488" height_o="1488" data-src="https://freight.cargo.site/t/original/i/15509d25bcff446d3609dea08169a7e35ff6b960f46cbb9d1d75212d4c1358f0/Album-cover-back-2024.png" data-mid="217579275" border="0" src="https://freight.cargo.site/w/1000/i/15509d25bcff446d3609dea08169a7e35ff6b960f46cbb9d1d75212d4c1358f0/Album-cover-back-2024.png" /> In a NutshellI love an afternoon reading session at McNally Jackson, and a good music album. I have put together an album of my favorite songs here. Want to create something awesome? Drop me an email. → yinjies@umich.edu https://yinjieshi.com/Uber-Eats-Meal-Plan Mon, 27 Feb 2023 16:03:01 +0000 Yinjie Shi https://yinjieshi.com/Uber-Eats-Meal-Plan <img width="5472" height="3325" width_o="5472" height_o="3325" data-src="https://freight.cargo.site/t/original/i/111a54d4824d9a6523cd1f2b7a49d1b87188fad8f4e8e86c5604fd6041496f32/IMG_0188.jpg" data-mid="170072622" border="0" src="https://freight.cargo.site/w/1000/i/111a54d4824d9a6523cd1f2b7a49d1b87188fad8f4e8e86c5604fd6041496f32/IMG_0188.jpg" /> <img width="3684" height="324" width_o="3684" height_o="324" data-src="https://freight.cargo.site/t/original/i/f75a86a0205d1d321b828ba89b7f6af85e8fdeca63218728420cd471ca436830/Untitled-2-copy.png" data-mid="170050274" border="0" src="https://freight.cargo.site/w/1000/i/f75a86a0205d1d321b828ba89b7f6af85e8fdeca63218728420cd471ca436830/Untitled-2-copy.png" /> <img width="1967" height="292" width_o="1967" height_o="292" data-src="https://freight.cargo.site/t/original/i/8ca1fcc00b89bd0f6ea5daa779af137c2c844a0ef33e61210092f2978b0d912e/Untitled-2.png" data-mid="170050275" border="0" src="https://freight.cargo.site/w/1000/i/8ca1fcc00b89bd0f6ea5daa779af137c2c844a0ef33e61210092f2978b0d912e/Untitled-2.png" /> Overview&nbsp; This project proposes to build a connectivity platform to bring together a community that encourages interactions and raises awareness on senior’s nutrition needs through meal plan delivery. Duration4 months (08 / 2022 - 12 / 2022) Scope UI Frame Design | UX Research | Wireframing | Rapid Prototyping | Strategy Tools FigmaAdobe Suite&nbsp; <img width="1170" height="780" width_o="1170" height_o="780" data-src="https://freight.cargo.site/t/original/i/00b7eb7db65a48d85f0b5c51df763ad88409ea00d83edee8b486f2b9f5e1c10d/food-delivery.jpeg" data-mid="181898673" border="0" src="https://freight.cargo.site/w/1000/i/00b7eb7db65a48d85f0b5c51df763ad88409ea00d83edee8b486f2b9f5e1c10d/food-delivery.jpeg" /> [Design Prompt] AS A SENIOR, BEING SICK AND HUNGRY IS A CRISIS UberEats is an online food ordering and delivery platform launched by Uber in 2014. Meals are delivered by couriers using cars, scooters, bikes, or on foot. &nbsp; UberEats Meal Plan is a brand extension, product system designed to promote autonomy, meal plan services for elderly, user groups with health conditions and limited accessibilities to cooked meals in NYC. It intends to provide communal care, food securities, independent living style to the users while ensuring the caregiver’s sense of safety and participation in their loved ones life through unobtrusive monitoring on the platform. &nbsp; <img width="4617" height="2860" width_o="4617" height_o="2860" data-src="https://freight.cargo.site/t/original/i/2139bf1f3febdd8d501f7aeec6adac7a36c4afa18d9e6c4a16c7e32ab1570dd3/Teaser.jpg" data-mid="182052476" border="0" src="https://freight.cargo.site/w/1000/i/2139bf1f3febdd8d501f7aeec6adac7a36c4afa18d9e6c4a16c7e32ab1570dd3/Teaser.jpg" /> <img width="1206" height="837" width_o="1206" height_o="837" data-src="https://freight.cargo.site/t/original/i/011e18da7b3fa227dc049702fbe84105cef5c424b5215415ac61d0ceb59a8c1a/Screen-Shot-2023-11-26-at-11.17.29-AM.png" data-mid="204192344" border="0" src="https://freight.cargo.site/w/1000/i/011e18da7b3fa227dc049702fbe84105cef5c424b5215415ac61d0ceb59a8c1a/Screen-Shot-2023-11-26-at-11.17.29-AM.png" /><img width="13835" height="4437" width_o="13835" height_o="4437" data-src="https://freight.cargo.site/t/original/i/a706249d026d3f5507b853e4538b1f73b9b5bd08c2f893dc5a8b46765421c56f/Meal-Comparison.jpg" data-mid="204192322" border="0" src="https://freight.cargo.site/w/1000/i/a706249d026d3f5507b853e4538b1f73b9b5bd08c2f893dc5a8b46765421c56f/Meal-Comparison.jpg" /> PROBLEM NYC senior hunger crisis has long existed, however in 2022, the pandemic has worsened the hidden hunger by straining home meal delivery. Non-profit organizations and authorities including ‘The Department for the Aging’ and ‘Meals on wheels’ has been facing challenges meeting the increased demand, leading to hunger, inconsistent dietary quality, and emotional distress for the senior population and their families. KICKOFF As America grays, more senior population face inconsistent access to enough food for a healthy life. I looked at the population growth comparison between senior and young adult age groups by NYC boroughs (Bronx, Brooklyn, Manhattan, Queens and Staten Island) from 2005 to 2015, according to NYC Comptroller Brad Lander.&nbsp; <img width="15494" height="10086" width_o="15494" height_o="10086" data-src="https://freight.cargo.site/t/original/i/b2633b331c0225adfb9b43fc96c3a4d7c7545b8753ed95b595ce89b1f64c8e9b/Senior-Population-Growth-Graph-1.jpg" data-mid="204021242" border="0" src="https://freight.cargo.site/w/1000/i/b2633b331c0225adfb9b43fc96c3a4d7c7545b8753ed95b595ce89b1f64c8e9b/Senior-Population-Growth-Graph-1.jpg" /> <img width="6662" height="2351" width_o="6662" height_o="2351" data-src="https://freight.cargo.site/t/original/i/273a29f052860e4e9b6c432b29e45f73b4332e57be8d927acc2ce0cd75f3386a/Numbers-.jpg" data-mid="182048577" border="0" src="https://freight.cargo.site/w/1000/i/273a29f052860e4e9b6c432b29e45f73b4332e57be8d927acc2ce0cd75f3386a/Numbers-.jpg" /> Suffering from physical &amp; mental illnesses, ageism, and financial difficulties, it evently leads to their food insecurities.&nbsp;Therefore, the question arises: How can we enhance accessibility to resources through food delivery for senior users and their family members in New York City? INTERVIEWS Identifying the key stakeholders, I researched from online articles, reports and interviewed in-person in the scopes of a complete user journey story coming from both the senior groups and their caregiver groups. Through these interviews framework, I aimed to gain insight into the food delivery services commonly used, as well as the struggles and concerns the seniors have throughout the process.&nbsp; <img width="6419" height="3604" width_o="6419" height_o="3604" data-src="https://freight.cargo.site/t/original/i/74cfbdd5295268073d1c67121a8873fac9e17f57676a7112b1159304cfed817b/Interviews.jpg" data-mid="182047132" border="0" src="https://freight.cargo.site/w/1000/i/74cfbdd5295268073d1c67121a8873fac9e17f57676a7112b1159304cfed817b/Interviews.jpg" /> MARKET RESEARCH&nbsp; The available senior meal plan delivery services and products in NYC are ambiguous and troublesome. Most services are not accomodating to senior groups’ needs that includes communal care and nutritional needs with restricting health diets. &nbsp; <img width="4542" height="2565" width_o="4542" height_o="2565" data-src="https://freight.cargo.site/t/original/i/380b19ca583404aea910d56f18548eb0ec4afd93b07946becc972d8e5f814301/Market-Research.jpg" data-mid="182035973" border="0" src="https://freight.cargo.site/w/1000/i/380b19ca583404aea910d56f18548eb0ec4afd93b07946becc972d8e5f814301/Market-Research.jpg" /> USER JOURNEY&nbsp;Ordering a Meal Kit with HELLOFRESH <img width="17500" height="11995" width_o="17500" height_o="11995" data-src="https://freight.cargo.site/t/original/i/6a97e87227268b2de588c830b047036834d1bd3efbf8c49630f00e7dde3bfc77/Existing-User-Journey-Graph-.jpg" data-mid="204118297" border="0" src="https://freight.cargo.site/w/1000/i/6a97e87227268b2de588c830b047036834d1bd3efbf8c49630f00e7dde3bfc77/Existing-User-Journey-Graph-.jpg" /> <img width="10200" height="6600" width_o="10200" height_o="6600" data-src="https://freight.cargo.site/t/original/i/240c2ccf1d9b49cc47fc967de0b16512e02e04b3e1dfa5d492e9bcfb8816d330/Studio-5-uber-eats-website-5.jpg" data-mid="170034022" border="0" src="https://freight.cargo.site/w/1000/i/240c2ccf1d9b49cc47fc967de0b16512e02e04b3e1dfa5d492e9bcfb8816d330/Studio-5-uber-eats-website-5.jpg" /> MEET THE USERS <img width="4022" height="3017" width_o="4022" height_o="3017" data-src="https://freight.cargo.site/t/original/i/070a167081999046c9ee0bb4a258d44428336418067ad815afb7a147cc60d68a/Persona-.jpg" data-mid="182051192" border="0" src="https://freight.cargo.site/w/1000/i/070a167081999046c9ee0bb4a258d44428336418067ad815afb7a147cc60d68a/Persona-.jpg" /> STAKEHOLDER MAPPING <img width="16802" height="13200" width_o="16802" height_o="13200" data-src="https://freight.cargo.site/t/original/i/5ab4ab1ce05b4196208e66a63deabd40e6ac14321446e62fc78d83e71c53484a/Stakeholder-Mapping-min.jpg" data-mid="204107095" border="0" src="https://freight.cargo.site/w/1000/i/5ab4ab1ce05b4196208e66a63deabd40e6ac14321446e62fc78d83e71c53484a/Stakeholder-Mapping-min.jpg" /> INFORMATION ARCHITECTURE Creating the user flow for the platform required a full understanding of the meal plan delivery process and the complexity between users from two generations. This was made possible by identifying and addressing the key pain points through interviews and research. The following site map is an example that depicts a smooth user flow, illustrating how a user navigates through the pages and information to reach their ultimate destination of ordering a meal plan delivery. <img width="6490" height="2482" width_o="6490" height_o="2482" data-src="https://freight.cargo.site/t/original/i/951f2acb0bd5ea326d143b198bf3f819102fd10d48a8326cd9fa3d8a44e69cb8/Untitled.png" data-mid="204114418" border="0" src="https://freight.cargo.site/w/1000/i/951f2acb0bd5ea326d143b198bf3f819102fd10d48a8326cd9fa3d8a44e69cb8/Untitled.png" /> LOW FIDELITY WIREFRAMES&nbsp; I synthesized qualitative data into actionable insights through journey mapping and competitive analysis. Then, I come to mapping out how a user might navigate through the app pages and the information contains in the page, tackling on giving easy meal plan enrollment/order flow, seamless ingredients filter, monitor from family members and accurate analysis and record of food history. <img width="4037" height="1520" width_o="4037" height_o="1520" data-src="https://freight.cargo.site/t/original/i/7a07b7cef7e806e94d715cc226534a136396969a9e89ef0f10e7db72a8e1b8a1/Wireframes.jpg" data-mid="182053700" border="0" src="https://freight.cargo.site/w/1000/i/7a07b7cef7e806e94d715cc226534a136396969a9e89ef0f10e7db72a8e1b8a1/Wireframes.jpg" /> HIGH FIDELITY PROTOTYPE <img width="3516" height="2179" width_o="3516" height_o="2179" data-src="https://freight.cargo.site/t/original/i/83a204e781a80ac42bfaa533b68373623d609235350cee029c876a28f1533ba1/High-Fidelity-Prototype.jpg" data-mid="182286619" border="0" src="https://freight.cargo.site/w/1000/i/83a204e781a80ac42bfaa533b68373623d609235350cee029c876a28f1533ba1/High-Fidelity-Prototype.jpg" /> <img width="3524" height="2217" width_o="3524" height_o="2217" data-src="https://freight.cargo.site/t/original/i/84e9acfe70195331c9ee09c4984911dc04845d150f4fec3529630d6498b179e0/High-Fidelity-Prototype2.jpg" data-mid="182286614" border="0" src="https://freight.cargo.site/w/1000/i/84e9acfe70195331c9ee09c4984911dc04845d150f4fec3529630d6498b179e0/High-Fidelity-Prototype2.jpg" /> <img width="3520" height="2224" width_o="3520" height_o="2224" data-src="https://freight.cargo.site/t/original/i/c3fcf2dfa68bee3c2c74a3a6f3533a259fc60975b83fbe3c88a258cccca1ad90/High-Fidelity-Prototype3.jpg" data-mid="182286616" border="0" src="https://freight.cargo.site/w/1000/i/c3fcf2dfa68bee3c2c74a3a6f3533a259fc60975b83fbe3c88a258cccca1ad90/High-Fidelity-Prototype3.jpg" /> <img width="2247" height="2222" width_o="2247" height_o="2222" data-src="https://freight.cargo.site/t/original/i/55a439a21e92e5f6228d70fe6ab251df965d87f4761afacd28a0a7e500401bf5/High-Fidelity-Prototype4.jpg" data-mid="182286621" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/55a439a21e92e5f6228d70fe6ab251df965d87f4761afacd28a0a7e500401bf5/High-Fidelity-Prototype4.jpg" /> VISUAL STYLE GUIDE <img width="18563" height="7897" width_o="18563" height_o="7897" data-src="https://freight.cargo.site/t/original/i/ba536a3855729bee7a98b59203a24e76d5db6e305270114628e80b71604f9978/Style-Guide.jpg" data-mid="204291374" border="0" src="https://freight.cargo.site/w/1000/i/ba536a3855729bee7a98b59203a24e76d5db6e305270114628e80b71604f9978/Style-Guide.jpg" />