CRUNCHTEA
Overview
Beryl Consulting Group is a hedge fund advisory firm that owns/operates a technology unit and a global alternative investment conference. As a Product Design intern at Beryl, I was tasked to create the end-to-end design of a ventured project, an online recruiting platform tailored to the needs of employers. The goal was to create more efficient hiring process and improve candidate experience.
Duration
3 months (06 / 2022 - 09 / 2022)
Beryl Consulting Group is a hedge fund advisory firm that owns/operates a technology unit and a global alternative investment conference. As a Product Design intern at Beryl, I was tasked to create the end-to-end design of a ventured project, an online recruiting platform tailored to the needs of employers. The goal was to create more efficient hiring process and improve candidate experience.
Duration
3 months (06 / 2022 - 09 / 2022)
Scope
UI Frame Design | UX Research | Wireframing | Rapid Prototyping | Strategy
Tools
Figma
Adobe Suite
UI Frame Design | UX Research | Wireframing | Rapid Prototyping | Strategy
Tools
Figma
Adobe Suite
Role
Product Designer
Product Designer
[The Ask]
Streamlining Talent Acquisition for Small to Midsize Entriprises
The focus was on helping organizations streamline the hiring process, attract top talent, and enhance recruiting decision-making.
Our team devised a concise problem statement: How can we enhance personalized automation and data-driven talent search to optimize the matchmaking experience?
[Context]
Breakdown of Talent Acquisition Process
By addressing each phase of talent acquisition process, it helps our team to clarify what specific metrics to track for optimizing efficiency. This guides the future framework of the product we choose to make and prioritize.
[Problem]
A Competitive Hiring Market For SME
Companies Faced Talent Shortages
SMEs are struggling to access the talent pool they need, with 75% of employers reporting difficulties in filling roles, a trend that is on the rise. (* Source: ManpowerGroup)
Poor Hiring Pipeline
Owners and managers often take on multiple roles that limits their capacity to focus on hiring. Only 1 in 10 midsized business owners are fully confident they have the tools for effective talent management. (* Source: ADPMediaCenter)
[Discovery Research]
Examining Job Search Recruitment Services Market through User Interview Analytics
Analyzing the candidate match-making experience, my team conducted both virtual and in-person interviews. Through these interviews, I gain insights of recruiting behaviors, common themes and provided a framework for our persona development and competitive analysis.
[Research Takeaway]
A need for Automated Tools that Suggest Optimal Recruitment Solution
1. Recruiters need in depth talent search functions and tools that provides guidance.
2. Recruiters rely on a comprehensive view of recruiting data to manage the hiring process and source candidates.
3. Recruiters want to see up to date job board and applicant information.
[Emphasize the Target User]
"Finding the right compile groups of tools for a hiring can sometimes be a long and tricky process."
[Business Mission and Process Flow]
We Succeed when Our Recruiters Succeed
Mission | Services
Our platform connects top talent with employers through customizable, end-to-end algorithms solutions that handle routine tasks.
Business Models & Process Flow
CrunchTea vs. Other Recruitment Platforms
[Building from Discovery]
Iterate with Knowledge from My Research
Revise the Original Wireframe Flow
and
User Testing Feedback
Develop Further with Several Iterations
[Final Solution]
Despite tight timelines and content constraints, I improved my subsequent designs based off of design team suggestions, stakeholder feedback and consultations with developers.
LANDING PAGE
SIGN IN/UP
DASHBOARD
CANDIDATE TRACKING
JOB POSTING
[Brand Identity]
[Reflections]
What I Learned
1. Prioritize End-User Experience on a Strict Timeline
With stakeholder meetings taking place every week, it gave me the opportunity to make constant adjustments to real-time insights, enabling more informed design decisions.
2. Be a Proactive Team Player
I learned to do continuous learning and adapting working with developers. With the help of product managers and lead designer, I created scalable designs that resolved user paint points and edge cases.